I just got done scoping out those Old Spice ads that have gone viral. Clearly I’m a woman and have no use for their product, but that doesn’t stop me from viewing their commercials. Their wit and humor just suck me in.
It seems like today anything can be marketable to the right audience. Take the Jersey Shore fad for instance. Snooki wrote a novel. (I’m not ashamed to say I just bought it!) JWOWW created a tanning lotion. And the Situation….well, he teamed up with Trojan and has become the next spokesperson for a new condom case. (It’s as sleek as a credit card and fits right inside your wallet.)
I’ve come to realize anything can happen in the world of advertising. Come on, if Snooki can crack open a pistachio using a tanning bed, anything is possible.